ข่าวประชาสัมพันธ์ Kantar Millward Brown
Five Ways to Better Integrate Thai multi-channel Marketing Campaigns: Kantar Millward Brown AdReaction Study 2018
Kantar Millward brown AdReaction Study 2018 reveals, 73% of Thai consumers see ads in more places than three years ago. However, most marketers (89%) think that they deliver well-integrated campaigns, but a third (35%) of Thai consumers do not think that the ads fit together cohesively. In Thailand, three in four (73%) of consumers surveyed report that they are seeing more ads in a wider variety of places than they did three years ago. But 42%Thai consumers don't think that the ads they see